At Affordable Swiss Watches Inc. (ASW Inc.), located in the vibrant heart of Midtown Manhattan, New York, we specialize in offering an exquisite collection of luxury Swiss watches that blend tradition with modern sophistication. As an independent watch dealer, we are not bound by any single brand, allowing us to curate a diverse selection of timepieces from the world's most prestigious watchmakers, including Rolex, Omega, Hublot, Breitling, Zenith, Panerai, Tudor, Audemars Piguet, and more.

Our watches are sold through various online marketplaces like Amazon, Chrono24, eBay, and this online store.

Our Mission

Our mission is to democratize luxury, making the world of high-end Swiss watches accessible to aficionados and newcomers alike. We believe in transparency, authenticity, and customer satisfaction above all else. Each watch in our collection is a testament to our commitment to quality, sourced from reputable independent dealers, authorized outlets, and directly from brands, ensuring 100% authenticity.

Why Choose ASW Inc.?

Exclusive Selection: Our inventory includes a wide range of unworn and pre-owned luxury watches, ensuring that you will find the perfect timepiece to suit your style and occasion.

Guaranteed Authenticity: Every watch we sell comes with the assurance of authenticity, complete with original accessories and documentation. Our rigorous authentication process and our full money-back guarantee on authenticity mean you can shop with total confidence.

Exceptional Services: From complimentary sizing to expert polishing and a 2-year limited warranty on pre-owned watches, we go above and beyond to ensure your purchase is as seamless and satisfying as possible.

Customer-Centric: We're here to serve you, whether it's through offering competitive prices, answering your questions about our watches, or providing detailed product descriptions and images. Our knowledgeable team is always just an email or appointment away.

Online and In-Person: While we're primarily an online operation, customers are welcome to visit our office by appointment to pick up their purchases or to engage with our team directly.